Are you among those who believe that if you don’t follow someone back on Twitter, you’re being snobby and arrogant? Then this post is meant for you. My purpose here, quite candidly, is to persuade you that reflexively following someone back is not only a habit which encourages spam, but is in fact a major contributor to making Twitter a thriving spam platform.
For those who reflexively follow, in other words, I ask you to consider the ramifications of your behavior to the greater community, especially when multiplied by the thousands or millions of Twitterers who may behave likewise. Basically, you’re helping the spammers win.
First, let’s think about this: why does anyone follow anyone else on Twitter? Three main reasons come to mind: